June 15, 2021

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With Scroll buyout, Twitter takes another step towards a paid subscription model

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The buyer fever does not abate on the side of Twitter who has just completed his sixth “deal” in six months. This time, the microblogging site acquired Scroll, a mobile application providing access to online information without advertising. Working in particular with American publishers such as BuzzFeed News, “The Atlantic” and “USA Today”, the start-up offers articles to its users for a paid subscription, before paying a quota to its partners.

“We plan to include Scroll as part of an upcoming subscription offer,” said in a blog post Mike Park, vice president and product manager at Twitter. For the company, this umpteenth buyout is in fact part of its new strategy: to deploy subscription services in order to generate new lines of income. Internally, this site is codenamed “Rogue One”.



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