Wattpad, the $ 600 million platform that lets publishers find new feathers

Posted on Oct 13, 2021, 12:00 PMUpdated Oct 13, 2021, 12:13 PM

For a long time, there were only manuscripts feverishly mailed by aspiring authors to publishers in the hope of having their book published. But to make themselves known to potential readers and publishers, the new feathers can also go through Wattpad which was bought for 600 million dollars in January by Naver, the “Korean Google”.

Launched in 2006, this writing and reading sharing platform took a few years to make a name for itself. ” In the beginning, there was a lot of “fanfiction” in the teenage literature genre with sort of saga “spin-offs” like Twilight or The Hunger Games. This is how Wattpad took off », Recalls Xavier d’Almeida, collection director at Pocket Jeunesse. The putting into orbit dates back to the mid-2010s. Then unknown to the battalion, Anna Todd published chapters of her work entitled “After” – boxing in the category of “young adult” romance, a genre ubiquitous on Wattpad -, on the platform and attracts a growing readership over the weeks.

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