Twitter employs more employees from minorities

Posted Jan 13, 2022, 6:31 PMUpdated on Jan 13, 2022 at 7:15 PM

Twitter does not want to be the temple of “white men”. The microblogging giant’s “work from anywhere” policy taken during the pandemic, as well as new requirements to expand its candidate pool, have started to bear fruit.

The group is pleased to employ 9.4% of people of color in the United States, against 6.9% a year earlier, reports the Bloomberg press agency. “Latinx” (a term for people from Latin America or Latin American culture) now represent 8% of employees in 2021, compared to 5.5% a year earlier.

Twitter does not specify the number of employees from these origins, but the group hired 7,100 people in total globally, in the third quarter.

American groups are under pressure to be more inclusive, in particular, since the death of George Floyd in 2020, killed by the police. For example, Apple announced shortly after investing $100 million in the fight against racial inequalities, including investments in training and funds for young entrepreneurs of color.

Open up to diversity

But Silicon Valley has been trying to open up to profiles other than the “white male” for several years, hiring diversity managers with a vengeance. In particular, Facebook and Twitter have been experimenting for some time with the “Rooney rule”, a rule requiring the consideration of at least one candidate from an under-represented category at each job opening. Applied by the National Football League from 2003, it has boosted the number of coaches from ethnic minorities.

Twitter has thus been committed for several years to improving the representation of women and minorities. In 2020, he had thus promised that the fairer sex would represent half of his workforce in 2025, against 42.5% in 2020. The “minorities” (blacks, Latin Americans, from Alaska etc.) would be at 25% workforce, up from 14.8% in 2020, according to a blog post.

Indexed salary

The firm with the blue bird has implemented several concrete initiatives: for example, the salaries of managers are partly determined on the criteria of diversity. And there must be at least three people proposed for certain jobs, including a woman and a person of color.

At the same time, the fact that Twitter allows teleworking for life for certain employees – an initiative taken in May 2020, at the height of the pandemic – has made it possible to hire candidates in Africa or South America.

(with Bloomberg)

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