May 14, 2021

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The most important iPhone event for many years to come

3 min read


The iPhone 12 announcement ceremony is expected to help Apple repeat the “super cycle” that took place with the iPhone 6 in 2014.

Contrary to the routine of launching new iPhones in September and selling products right after, Apple only introduced new-generation Apple Watch and iPad watches last month. The company moved the release date of the new iPhone to October. The disruption of the global supply chain is believed to have been the cause of the delay.

During this year’s iPhone event, Apple will bring about a major product design change since 2017 with the iPhone X.

Tim Cook, CEO of Apple, during the September event. Apple.

More likely, Apple also launches more screen size options at diverse prices, giving customers more choice. The product also supports 5G network, promising to bring faster data download speed than 4G.

Similar big changes were made to the iPhone 6 model released in 2014. The iPhone 6 was sold with a large screen and two different sizes. The following iPhone launch event spurred a major upgrade cycle, or “super cycle”, with more than 231 million iPhones sold over the next four quarters. Until now, the iPhone 6 remained the phone to hit sales records until Apple stopped announcing smartphone sales in 2018.

“We think the upcoming launch will be the most important event for the iPhone in years,” said Katy Huberty, an analyst at Morgan Stanley. Morgan Stanley forecasts Apple will sell about 220 million iPhones in fiscal year 2021, up 22% from the previous year.

The sources said that Apple will launch four iPhone devices including the iPhone 12 mini, the same size as the iPhone 6; iPhone 12, the standard version with a 6.1-inch screen size similar to the current product; The 12 Pro, which is the same screen size as the standard version, but with higher specs and 12 Pro Max, has the largest display of 6.7 inches.

Four iPhone models, including a mini model and a high-end option, are likely to drive the upgrade needs of many users. New phones with different designs compared to previous year’s models is a reason to upgrade.

Earlier this year, Apple announced the second generation of the iPhone SE line with prices starting at $ 399. It is likely that even after the upcoming launch event, it will still be Apple’s cheapest iPhone model, allowing the company to complete the iPhone range from popular to high-end.

The timing of iPhone sales is a big deal for investors, as Apple’s first fiscal quarter started on September 27. In the last year, the new iPhone models have been on sale for several weeks. The time to sell products will greatly affect Apple’s sales results during the year-end holiday, when many people buy iPhones as gifts for relatives.

Apple's October 13 (Hanoi time) online event invitation emphasizes speed.

Apple’s October 13 (Hanoi time) online event invitation emphasizes speed.

According to the announcement of Apple, the upcoming event will last 2 hours. That was too much time just to talk about the iPhone. Last year, the company spent a lot of time introducing completely new products. According to expert Ming-Chi Kuo, this year, Apple will launch its own high-end wireless headphones and low-cost HomePod smart speakers.

The hooded wireless earbuds can appeal to users who don’t like True Wireless headphones but still want to use the deep-integrated ecosystem with the iPhone. As for the HomePod, the product is expected to cost less than $ 100 and will compete directly with Amazon’s Alexa integration products. The recent act of stopping the sale of third-party headphones and speakers on the Apple online store justifies the veracity of this information.

In previous years, Apple usually held only one or two fall events, but this year’s launch schedule may be different as the pandemic remains complicated in the US. Online launch events continue to gain attention from global media and users. Last month’s online event by Apple attracted nearly 1.5 million views on YouTube.

Dang Thien (follow CNBC)

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