TEST – The famous American brand is changing. Illustration with its latest model which, accessible with the A2 license, finishes dusting off its image.
Whoever does not advance retreats, it is well known. For years, Harley let herself be lulled to sleep by the magnetic boom-boom of her mechanics, placidly watching her clientele grow old with her. Until it became clear that without an electric shock the very future of the company was threatened.
The management committee eventually became aware of this and accepted a questioning of its fundamentals, illustrated by the appointment as its head, in March 2020, of Jochen Zeitz, who had already been a member of the board since 2007. Aged 59 today today, the German, committed through various foundations to the promotion of a responsible economy and sustainable development, has been quick to set the course. Beyond these environmental considerations, the entire philosophy of the Milwaukee brand is being redefined.
Where you least expect it
Revolution Max: this is how Harley-Davidson baptized its new V-twin engine. Quite a program! Technically, this twin actually has little to do…