May 14, 2021

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Renault makes its stylistic revolution

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Peugeot defector, designer Gilles Vidal now exercises his talents at the diamond constructor, in the heart of the famous Technocentre in Guyancourt. Its roadmap: strong concepts.

The R5 Turbo. This model, symbol of the excesses of the 1980s with its muscular silhouette and repeated success in rallying, turns in a loop in Gilles Vidal’s head. Since July 29 and the announcement of his transfer from Peugeot to Renault, he dreams of the little bomb that the rallyman Jean Ragnotti parked along the sidewalk with the handbrake. During the three-month notice he observed at home before taking on the style management of the diamond firm, the 1er Last November, this automobile enthusiast set down on paper his vision for the brand, his design and product strategy, but also how he saw the Renault style evolve.

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In its recommendation presented to Laurens van den Acker, the Renault group’s design director, the R5 Turbo was ranked number one. The Dutchman could only rejoice. A few weeks earlier, Renault’s new boss, Luca de Meo, had extracted a dormant R5 project from a closet.

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