April 21, 2021

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Privacy: the bête noire of Gafa, Max Schrems, attacks Google in France

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Posted on Apr 7, 2021, 1:03 PMUpdated on Apr 7, 2021, 2:30 PM

Max Schrems, the return. Known to be an ardent defender of privacy and one of the pet peeves of the Gafa, the Austrian lawyer and activist has just filed a complaint against Google in France. He accuses the Mountain View giant of illegally tracking European users of Android (Google’s mobile operating system that runs the vast majority of smartphones around the world), under the laws in force on the Old Continent, in in this case the ePrivacy directive. This would concern nearly 300 million European consumers.

In detail, the NGO Noyb (None of Your Business) – which Max Schrems founded in 2017 and of which he is the honorary president – attacks the unique advertising identifier generated by Google from mobiles running Android. . This allows the American group and third-party companies in particular to track Internet users and thus know their browsing habits, the essential ingredient for effective advertising targeting – a system similar to that of Apple with its IDFA.

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