France Télévisions and Brut, new media partners of the Cannes Film Festival

The Cannes Film Festival announced this Thursday, December 16 that it had signed an agreement with France Télévisions and the 100% video digital media Brut, which will be the new media partners of the film competition.

“Taking note of the renunciation of Canal +, the Festival has signed a memorandum of understanding with France Télévisions and the media Brut”, said the management of the Cannes competition in a press release.

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This announcement comes after that Sunday of Gérald-Brice Viret, director of antennas and programs of Canal +, ending a twenty-eight-year partnership with the Cannes competition. ” Between Cannes and Canal +, it’s a long love story. We faced an escalation from the public service, which offered more money than us ”, had affirmed the leader to the “JDD”.

“We did not want to participate in this escalation, so we withdrew from the call for tenders”, explained Gérald-Brice Viret, assuring that despite the prestige of the Cannes festival, ” the audience is not always up to the task with around 600 000 viewers per gala evening ».

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The Cannes Film Festival for its part this Thursday disputes the statements of the senior manager of Canal +. ” It was agreed that the president of the Cannes Film Festival, Pierre Lescure, proposes that Canal + be given the possibility of enriching its offer before a second and final consultation of the directors takes place ”, is it exposed in the press release.

Denial of the festival on the financial argument

Maxime Saada, Chairman of the Management Board of Canal +, “ said he was open to these proposals ”, ensures the festival. ” It is therefore with surprise that we discovered the statements of Gérald-Brice Viret ”, support the leaders of the competition.

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The latter also refute the argument of Canal + about a ” financial escalation “ from France Télévisions and Brut, asserting: “The two proposals were financially similar overall and the public service did not therefore engage in any bidding. On the other hand, it is on the content that the difference is made ”, they say.

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“The public television group, uniting all of its channels (F2, F3, F5 and Culturebox), and the Brut media, aimed at young people and with strong coverage abroad, have proposed, in s ‘associating, an unprecedented work perspective ” for the 75e edition of the festival to be held from May 17 to 28, 2022.

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Canal + ” having expressed the desire to be nevertheless present on the Croisette, we will welcome him in the best conditions ».

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From mid-January, the festival will unveil “ after a few weeks of work, the outlines of this new partnership ”.

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