Cinema: puzzle around the reform of the media chronology

Posted on Nov 24, 2021 5:45 PMUpdated Nov 24, 2021, 6:58 PM

The final sprint by mid-December to find a place in the system of cultural exception from cinema to Netflix, Disney + or Amazon Prime Video platforms is decidedly difficult. These American giants now have obligations to finance French cinema – around 80 million euros per year – since the transposition of a European directive (the AVMS directive). But in return, the state is pushing for them to be allowed to broadcast the films not too long after their theatrical release.

In turn, this will force the other broadcasters (in order, the video services for the act, Canal +, the other pay channels, then the free channels …) to review their broadcast windows to make room for them in the famous “media chronology”. This distributes the more or less fresh exclusives on the films for which we buy the rights, and this according to its contribution to the financing of the French cinema. And that’s the squaring of the circle.

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