Posted on Oct 12, 2020 at 7:01 p.m.Updated Oct 12, 2020, 7:08 PM
The 2020 edition of Roland-Garros, which took place for the first time in the fall and without an audience, coronavirus obliges, will not remain in the annals of France Télévisions. While the number of viewers of the sporting event is almost stable on France 2 (to 1.5 million) and up on France 3 (to 1.7 million) over one year, the average audience share of the two channels ( respectively 14% and 9.2%), benchmark, has plunged compared to 2019 (17.1% and 11.4%), according to Médiamétrie.
Cumulatively for the two chains (12.7%), it is even at the lowest since at least 2010. “Did the period and the absence of an audience disconcert viewers? “, asks Philippe Nouchi, expert at Publicis Média. Even worse, “The fact that there are more viewers in front of their post in the fall, compared to May-June, worked against the audience share of Roland-Garros, this being calculated by dividing the audience of the event in relation to the total audience ”.
“The broadcast times were different, which makes comparisons limited. Several matches took place or ended in prime time on France 3, which we did not have in the past ”, puts Laurent-Eric Le Lay, sports director of France Télévisions into perspective. The prime time is however supposed to be a prime time … The competition is however stronger and France Télé, which does not market advertising screens in the evening, financially benefits little from these nocturnal sessions. A sign of the times, even the final saw its audience share drop by 2.5 points over one year.
France TV also highlights an indicator used more and more by the group, which points to the number of viewers who watched at least one minute of the tournament: 38.1 million viewers, or 8 million more than in 2019 and one higher since 2013. Since this year, Médiamétrie’s taking into account of the out-of-home audience (at the office, in bars, on smartphones, etc.) has nevertheless largely contributed to this. The group also ensures that its overall net advertising revenues are up 5%, around 10 million.
It was the last time that France Télévisions broadcast the tournament with Eurosport. From next year, Amazon Prime Video will broadcast, among other things, ten evenings.