#booktok: these books whose sales take off again with TikTok

Posted on Oct 13, 2021 4:49 PMUpdated Oct 13, 2021, 5:30 PM

#booktok. It is currently the most followed hashtag by the entire book industry. This encompasses all videos, featuring literary recommendations and other reading impressions, posted by users on TikTok, the popular teen short video app that recently hit the 1 billion monthly active user mark. In all, #booktok generated 23.4 billion “views”.

It all started on the other side of the Atlantic at the beginning of the year when a young user, Ayman Chaudhary, posted a humorous video on her account about Madeline Miller’s book “The Song of Achilles”. . It quickly goes viral and other users spontaneously start making videos of this book. So much so that the hashtag #songofachilles has generated nearly 100 million “views” since on TikTok.

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